When it comes to generating passive income using online, Affiliate Marketing is probably one of the hot topics. There is a pretty handful amount of resources for doing affiliate marketing, however, Amazon Affiliate Marketing is the easiest option, indeed.
In this comprehensive guide, we will try to learn how to pick a profitable niche for Amazon Affiliate. If you are a complete beginner and don’t even know what is a niche in affiliate marketing, don’t worry, we will cover that as well.
So, without further ado, let’s dive right in.
What Is Niche?
In short, Niche means a specific category under a broad category. For instance, Mattress could be a niche for an affiliate blog which is a minor category of the giant Home Improvement category. Picking a profitable niche is the most significant part before going to create an affiliate website.
Experts used to say if you can successfully select a low competitive at the same time profitable niche then you have succeeded 50% of your entire plan. Hopefully, this guide will help you in choosing a great niche to up and running your affiliate business.
What Is Affiliate Marketing?
Affiliate Marketing is a major part of Digital Marketing and one of the earliest parts as well. The idea of Affiliate Marketing is that you have to promote others products for making sales. If a visitor purchases a product through your unique affiliate link then the vendor or producer will provide you a certain amount of commission.
If you are specifically doing Amazon Affiliate then, Amazon will provide commission for the qualified sales. You can work as an Affiliate with eCommerce sites such as Amazon, Walmart, eBay, Target, and many more. Along with that, you can promote products directly through the vendor’s website by creating a unique affiliate link for you. Generally, vendors or producers tend to provide more commission than Amazon.
Is Amazon Affiliate Marketing Still A Profitable Business?
BIG question, without any doubt. In recent days, Amazon has cut down its affiliate commission that’s why quite a few Affiliate Marketers think that it’s better to go for other high ticket affiliate programs. From a beginner’s point of view, you may think that they are right about leaving Amazon. But the truth is that it’s still not that much worse as you are being advertised by lots of marketers.
First off, Affiliation with Amazon is super easy to start with. You don’t need to fulfill any minimum requirements that CJ Affiliate, Click Bank, ShareASale need. You can basically create your Amazon Associate account and promote Amazon’s product from the first day of your affiliate journey. According to the policy of Amazon, if you can’t make 3 qualified sales within 180 days then they will temporarily ban your account, but you can reapply at any time after that.
If you can pick low competitive yet profitable keywords that have the potential to bring lots of traffic then we would say Amazon Affiliate Marketing is definitely a profitable business model in 2021. Besides, folks trust Amazon much more than any other eCommerce website, therefore, shoppers feel comfortable when you promote products that are available at Amazon.
8 Ways To Select A Profitable Niche For Amazon Affiliate
Check The Amazon Affiliate Commission Structure
Before picking any niche for doing Amazon Affiliate it is wise to check the Amazon associate commission structure. By taking a look at that chart you will get an idea about which category would be good to pick. If you want to target only the US market then take a look at the Amazon USA commission chart but if you want to target some other country like Canada, UK, and Australia then make sure to check all the commission charts thoroughly.
Consider Your Interest (See The Amazon Category To Get The Idea)
While selecting a niche for affiliate marketing it’s pretty good to pick any by considering your interest. You may ask, why should I do that? Well, that way you will feel at least a little bit of interest in working on that project patiently. Affiliate marketing is not a get-rich-quick scheme. You need a proper guideline and most importantly need patience. If you are confident about what you are working on you will definitely get success; maybe not overnight but it’s obvious.
Check The Product Price
Checking product price is also crucial for selecting a niche. You have to pick such a product’s category whose average price range is not too low or high. If the price of the product is very low then you might not get a decent commission. Similarly, if the price range is way too high then people might not be interested in purchasing such products, therefore, it would be a lengthy process for getting initial success. According to the expert’s opinion, $50-$500 priced products are the best range for promoting through affiliate links. However, this range vastly varies depending on the consumer’s demand.
Check The Seasonality
Another significant point to keep in consideration. If your niche is seasonal then most probably you will get visitors only in a certain period of the year. And in that time chances are to get some sales as well. But it can’t be a profitable affiliate business. You have to wait all year for that time. That’s why it’s important to avoid seasonal niches that people used to purchase in only Summer or Winter.
To check whether your niche is seasonal or not head over to Google Trends and see the graph of at least the last 5 years. An evergreen niche is what you should go for. Evergreen niche is such a category that has stable demand throughout the year.
Check The Competition And Demand (Search Volume) Of The Niche Manually In The Serp
Before finalizing a certain category as a niche for Amazon Affiliate make sure to check the competition manually from the SERP. No tools can provide you an accurate study about competition unless doing it manually. Check if all the information is already covered by any website. If you find lots of High-Authority websites that have covered almost all the information that this might not be the right option to go for.
As we believe that there is no such tool available that can provide accurate monthly search volume of a particular category, therefore, it’s better to use Google Autosuggestion. We have written in detail about this technique on our smart Keyword research guide(Internal Link). Make sure to check that out if you don’t want to spend big bucks in purchasing Keyword Research Tools.
Consider The Traffic Source (Like Pinterest And Other Social Media)
Pinterest is a great traffic source for new websites. Folks used to make a Pinterest profile and linked it with their website URL. After that, they create some pins for Pinterest and link back to the website. That way, some visitors can find their website and read their content by clicking on the pins. After all, it’s a great way to get some traffic into any newborn website. But before picking your niche, take some time and do some research about is there any chance to get some traffic from Pinterest by working on that certain niche.
Besides, there are some other Social Media websites such as Reddit, Facebook, Twitter, Instagram, etc. You can utilize those by promoting your website. Social Signal is considered as a ranking factor, hence, there’s no chance to take it less seriously. Some SEOs have shared their opinion that sharing content on social media websites can help to index articles on Google quickly.
Check The Website Flipping Website Like The Empire Flipper, Motion Invest Etc. To Get The Practical Idea
This could be a nice way to get some niche ideas. Every day, lots of people list their websites for selling. If you visit sites like Empire Flippers, Motion Invest, Flippa or other website buying selling sites and read the descriptions of every website then you get a pretty good idea not only about niche but also you can get some ideas about how you should structure your affiliate website for targeting maximum return.
Consider The Monetization Model Expect The Amazon Affiliate (Like Display Ads)
This entire guide is mostly focused on Amazon Affiliate marketing. However, after completing the initial niche selection, search for other monetization programs aside from Amazon Affiliate. This could be placing Display Ads into your websites or even promoting direct vendor’s products using their special affiliate link.
Besides, you can even sell your own pdf as well. Some folks used to collect leads through their newsletters and promote products by Email Marketing. We have just tried to give you some ideas. But it would be better to research your target market deeply before finalizing your niche.
Final Thoughts
Hopefully, this comprehensive guide will help you in choosing a profitable and low competitive niche for starting Amazon Affiliate. We have tried to keep this simple to understand for everyone. If you still have any confusion about this guide then don’t hesitate to leave it in the comment section below. We would love to answer your queries. Make sure to share this guide with your friends as well.
Happy Affiliation!