SEO stands for Search Engine Optimization. Simply SEO is a technique to increase the organic traffic to your website from organic search in Google, Bing, and other search engines.
Basically, SEO is the combination of two parts.
- On-page SEO
- Off-page SEO
Before discussing the common mistakes of On-page SEO, I want to clear you some common questions about the term On-page.
On-Page SEO
On-Page SEO means the optimization of a particular post of your website from scratch. That means it includes the whole process from Keyword research to publish the content.
On-site SEO
On-site SEO means the optimization of all the posts and pages of your website. It includes the technical stuff like Page speed optimization, Fixing the search console error, Mobile optimization and others.
Off-Page SEO
Simply Off-Page SEO means gathering or creating a link from other websites. Google counts the link as votes.
Anyway, I hope you have understood the differences. Let’s discuss the common mistakes on On-page SEO.
Duplicate content
According to the SEMrush study, 50% of the websites on the whole internet face duplicate content issues.
According to Google “Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or are appreciably similar.”
Although Google doesn’t have a duplicate content penalty, you can not expect a huge amount of traffic from the duplicate content.
Google launched an algorithm update to make the SERP better and user-friendly. Since you are doing a business, so you should be careful about duplicate content.
Thin content
Thin Content refers to those content that has no or little value. Still, you will find some articles on the Web that are sloppy and crappy content. However, those are just coincidences and those content will surely be outranked by google.
Back in February 2011, Google launches the Panda Algorithm Update, to remove the thin content from the SERP.
So, you have to create high-quality content with a handsome word count (at least 500 words). Simply, you should cover each and everything about the Keyword while writing. By following these simple tips, you can easily avoid the thin content issue.
Optimize the Title
Google shows the first 50 to 60 characters of the title in the SERP. If you write a title tag under 60 characters, in 90% of cases google will show the full title in the SERP.
So, you have the chance to add some extra words apart from your keyword.
To get the maximum conversion, optimizing the title is very important.
Like you rank in the number 7 position for a particular keyword.
The more you get the click, you have the chance to improve the position. Because google usually rewards helpful content. When the reader clicks on the number 7 position skipping the 1-6 position, Google will increase the position of this article.
So, Title tag optimizing is crucial for on-page SEO.
Ignoring the Feature snippet
Feature snippet is nothing but fun. It is called the zero position in the SERP. You can get the ZERO position even for the extremely hard keyword by optimizing the feature snippet opportunity.
So, don’t ignore this opportunity.
Internal link
Internal Link is another overlooked but one of the most crucial parts of On-page SEO. By maintaining the proper Silo and internal link ratio, you can rank a targeted keyword without doing an expensive backlink campaign.
In the case of internal links, anchor text is important. Don’t use the same anchor text again and again. It is not a good practice for On-page SEO.
Broken Links
Broken links are another crucial part of the SEO game.
Suppose, you have deleted a post from your website. If it is already linked with other pages, it shows as broken links. And the user will see the 404 error when they come in the particular post.
There are a lot of tools available in the market like Ahrefs, SEMrush to identify the broken link. You can easily fix it by using those tools.
No Alter Tag in the Image
Alter tag concept was first introduced for color blind people. However, this is an important part of the on-page SEO. You know, like the content, your image gets rank in the SERP after a few months.
Basically, there are a lot of factors behind getting rank for images. But the Alter tag is one of the most important ones. By giving the proper alt tag of each image you can easily boost your traffic.
Keyword Stuffing
Once, people were used to keyword stuffing. Those days are gone.
Google has become smarter day by day. Now, Google can identify the synonym. I have found some articles is ranked on google for a particular keyword that is not even mentioned in the article.
So, don’t do the keyword stuff. ultimately, you will be the loser.
Instead of keyword stuffing, you should try to include the LSI of your targeted KW.
When you cover the LSI in your article, it will be rich content. And you will get rank for a lot of keyword phrases.
Not creating link-worthy content
Getting a backlink from a related authority website is not easy. Probably you are spending a lot of money and time to get the link from the websites.
You can easily overcome this situation for most of the keywords. You know, the reference makes content more trustworthy.
Like this article, I mention a lot of websites. But why?
Because they have done great research and write helpful content.
If you create content like this in your niche, your competitors will mention your website in their blog. Ultimately, you will get the link naturally.
Bonus Section
This is the Bonus part of this article. These points are crucial for On-site SEO.
Slow Page speed
In May 2021, Google will launch the page speed algorithm. Although google confirms that they will not penalize the slow websites, they will reward the super-fast loading websites.
Page speed is a confusing matter. Because some experts mention that it is not needed to make all the parameters green in the Google page speed insight tools. You just ensure the fast loading speed.
On the other hand, some experts mention that you need to make all the parameters green in the Page speed insights tools.
Anyway, you could avoid the page builder and use the Gutenberg page builder to get the maximum score in the page speed tool. It would be great if you hire a professional to fix the issue.
Mobile optimized layout
You know, mobile devices are pretty powerful these days. That is why most people browse the website from mobile than the desktop.
You could use a mobile-friendly theme to get rid of this problem.
Final Thoughts
By avoiding these common mistakes, you can boost up your traffic and revenue. If you are too busy to fix these issues, you could hire Us. We provide an on-page SEO service in Axispixel. Please contact us for further details.
Thanks for reading. Have a nice day.