Researching profitable keywords is undoubtedly one of the crucial parts of SEO in order to gain success. As we have said, you have to research profitable keywords. We are talking about such keywords that can be RANKED effortlessly on Search Engines like Google, Bing, DuckDuckGo, etc.
Profitable keywords should be low competitive to rank for and have the potential to generate a decent amount of ROI. Although this guide is all about Mistakes While Researching Keywords, we will figure out how to overcome those by following the right procedure.
So, stick around, and let’s get started…
1. Search Intent
Google has over 200 ranking factors, and from that search intent/user intent is considered the most significant one. Quality content and Backlinks are crucial, indeed. But if you fail to fulfill the User’s Intent then your investment will go in vain for sure.
Let’s understand this whole topic by taking an example. For instance, you need a manual coffee grinder for making a cup of perfect Espresso, hence, you head to Google and type “Best Manual Coffee Grinder for Espresso”. According to your point of view, you are looking for a manual coffee grinder that would be good for Espresso.
Let’s say, I am a publisher. If I want to get rankings for your query “Best Manual Coffee Grinder for Espresso”, I have to write pretty good content, specifically by targeting Espresso. Users will definitely click the number 9 result from SERP (Search Engine Result Page) if they find that only the number 9 website wrote exact information about what you just searched.
As a result, Google will know that number 9 website is more relevant to that specific query and will give it a significant rankings boost. Google is getting smarter day by day, they are dedicated to serving the best possible result available into its database. So, as a publisher, you need to keep in mind the importance of satisfying the User Intent.
2. Search Volume
Search Volume is a kind of myth. As we know that Google doesn’t have any Keyword Research Tools that can give you accurate results for search volume. Some folks might say that Google Keyword Planner is Google’s product.
Yeah, that’s absolutely right. But Google Keyword Planner is widely used for running Google Ads. Besides, you won’t get any certain number as a Monthly Search Volume. Avg. monthly search volume 100k-1M is not a joke! It could be 200k or 900k. So, you are not getting any certain number to analyze your profit and loss.
There are quite a few Keyword Research Tools available nowadays such as Ahrefs, SEMRush, Moz, and many more. Unfortunately, they don’t have the ability to provide the actual search volume for any particular queries. They used to show the estimated monthly search volume according to their research. Therefore, you will often see that Ubersuggest provides a certain volume for a query but Ahrefs provides another.
Best Tool for Keyword Research:
Well, it’s true that we don’t support researching keywords using any tools but what should you use for that then? Your Answer is Google’s Autosuggestion. Let me break down this a little bit. When you need to find some keywords in a particular niche head to Google USA and type your keyword but don’t hit enter. Let’s say you are looking for keyword ideas on Coffee Maker. Take a look at the image below.
There you go! You have got 10 different suggestions related to your queries. Make sure to implement these tricks while researching new keywords. It’s true that you won’t get any search volume too in this method but chances are to get lots of low competitive keywords in this way.
Keywords that are on the upper side (best coffee maker for home) usually have more search volume compared to the lower one. However, they might be a little bit competitive compared to the lower ones.
3. Keyword Difficulty
Almost all Keyword research tools have a parameter called Keyword Difficulty. You will get this from Ahrefs, Moz, Ubersuggest, and SEMRush. If you notice a bit closer you will see that all of them have their own difficulty rate. We won’t recommend you picking keywords just by following the Keyword Difficulty.
Some folks used to follow such parameters strictly as if it’s obvious. But this could be suicidal for your business if you just depend on Keyword Difficulty. Therefore, it would be wise to manually check the competition before choosing a particular keyword.
4. Analyzing the SERP
Let’s say, you have found a pretty good keyword, now what? Lots of folks would go for Content Writing without giving it a double-check
After getting a potential keyword from your research, again head over to Google USA and search with that particular query. Now, look at the top 10 results you have got after searching with that keyword.
Take some time and check every single article. While we are talking about checking those articles, we are indicating to look for overall article quality, article length, if anyone satisfies the user intent in a pretty good manner, how many times they used the main keyword, how they structured their content, and many more.
After all of the research, if you think that you can beat them by your content and Backlinks then undoubtedly it would be a good move to work on it.
5. Cover A Small Topic Entirely
After getting a profitable keyword it’s crucial to write an article properly. Profitable keyword research is not enough for ranking on Search Engine. You need to write a comprehensive guide on that keyword otherwise, chances are other publishers will take advantage and write a pretty good guide in order to satisfy the user intent completely. Google cares about such content that can fulfill the user intent entirely even though they have lower authority.
It’s significant to cover all the needed information about any topic. For instance, if you want to write a guide on “Best Coffee Grinder”, you should cover various related topics such as type of coffee grinder, the importance of grind size adjustment for different types of coffee, technical specifications, and many more. In short, if you can write such contents that are exactly to the point the user will read and share your content with others. If users love a particular piece of content Google will automatically boost the rankings as well.
6. Trends
While doing keyword research for your business, make sure to pick such keywords that are evergreen. Evergreen keywords/contents can be stable all over the year in terms of the number of traffics. Hence, don’t forget to select an evergreen niche for your business. Besides, make sure that you are not picking any keywords that are already outdated and valueless. It needs no talk that no one will search on Google by typing “Best Coffee Maker 2018” in 2021.
Google Trends is a great tool for researching Evergreen content. You will get a nice graph of interest in a particular search term with this tool. By analyzing the graph experts can easily understand which one is Evergreen and which one is the seasonal topic.
Conclusion
Hope this comprehensive guide will help you in understanding some mistakes and probable solutions while doing Keyword Research. We have tried to keep this guide simple to catch for anyone. If you have any thoughts regarding this guide don’t hesitate to leave it in the comment section below. Also, share it with your SEO friends in order to know their opinions as well.
Note: If you are a bit worried about researching the right keywords for your business, let me ensure you that here at AxisPixel we provide the best possible Keyword Research Service (for a reasonable price) that would be profitable enough in order to generate higher ROI.